With the copywriter, seeks approval of the design concept from the Marketer.Translates the parameters contained in the email brief into a design that, ideally, complies with company branding guidelines and includes necessary regulatory language.Prepared an email brief that outlines the strategic need the email should fulfill and offers a design/messaging concept.
To help you answer those questions, let’s first look at the positions or roles on a typical email creation team, not the Mudville 9. To learn the answers to those and other questions, download the eBook “The Email Creation Team Playbook – How to change your team’s game for the better” today.
Are they team players or grandstanders seeking glory for themselves?.Do they have the proper orientation and skills?.Just as the manager of a ball club constantly assesses the team’s players, you need to be able to answer questions about your own, such as: The tough pitching you face comes in the form of a torrent of email requests, unexpected rendering issues, and super-tight SLAs, the equivalent of a high and inside pitch, kind Casey struck out on in Mudville. There’s a game to be played and won just about every day, and the pressure can be intense. In some respects, what your crew deals with is not all that different from what a Major League Baseball team must face. It’s no different for you as the leader of an email creation team. No matter the level of play, all teams strive for excellence. Unfortunately, as we recall, he struck out and, as a result, there was no joy in Mudville. There’s an interesting parallel between the 19th-century poem and today’s email creation team – the one you manage, in all likelihood.Ĭasey was confident his approach would win the day.
While it does tell the tale of the team from Mudville trying hard to win the ball game, it explains how Casey caused his team to lose by not adapting to the situation presented to him. I’m sure you know the poem “Casey at the Bat.” Many see it as an homage to the beautiful game of baseball.
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